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Exploring the Growing Demand for Household Appliances in India: A Look at Top Sellers and Trends

By Digi2L - April 4, 2023

Blogs> Exploring the Growing Demand for Household Appliances in India: A Look at Top Sellers and Trends

Exploring the Growing Demand for Household Appliances in India: A Look at Top Sellers and Trends

 

The demand for household appliances in India has surged in recent years, spurred by urbanization, rising disposable incomes, and shifting lifestyles. Key appliances driving this demand include refrigerators, air conditioners, washing machines, microwave ovens, and water purifiers. Refrigerators are crucial for preserving perishable foods, particularly in India’s warm climate. The market is projected to grow at a CAGR of 12.5% from 2021 to 2026, with urban areas, where working professionals and nuclear families are concentrated, exhibiting the highest demand. Air conditioners are essential for comfort during the sweltering summer months. With increasing incomes and greater awareness of the health benefits of air conditioning, the market is expected to reach 20.3 million units by 2023, with metropolitan cities like Mumbai, Delhi, Bangalore, and Chennai leading the way. Washing machines have become indispensable in urban areas where time and space are limited. The market is forecasted to grow at a CAGR of 3.6% from 2021 to 2025, primarily driven by urbanization and the rising disposable income of working professionals and nuclear families. Microwave ovens have gained popularity due to changing lifestyles and the demand for convenience foods. The market is poised to grow at a CAGR of 8.2% from 2021 to 2025, with urban areas, catering to the needs of busy working professionals and nuclear families, driving the demand. Water purifiers have become a necessity, especially in regions facing water scarcity and contamination issues. The market is expected to reach 7.6 million units by 2025, driven by increasing awareness of water-borne diseases and the need for safe drinking water, particularly in rural and semi-urban areas. Overall, the demand for household appliances in India is witnessing robust growth, with urban areas leading the charge. However, there’s also a significant market emerging in rural and semi-urban areas. As the Indian economy continues to develop, the demand for household appliances is expected to further escalate in the foreseeable future.

 

Household appliances have become an essential part of our daily lives, making tasks easier and quicker. In India, the demand for household appliances has been on the rise, driven by various factors such as urbanization, rising disposable income, and changing lifestyles. In this blog, we will take a look at some of the selling household appliances in India and the growing demand for them in different areas.

Refrigerators:

Refrigerators are one of the most essential household appliances in India. With the rising temperatures and increasing demand for perishable food items, the demand for refrigerators has been on the rise. According to a recent report by Research And Markets, the Indian refrigerator market is expected to grow at a CAGR of 12.5% during the forecast period 2021-2026. The demand for refrigerators is highest in urban areas, where there is a higher concentration of working professionals and nuclear families.

Air Conditioners:

Air conditioners are another essential household appliance in India, especially in the summer months when the temperatures soar high. With the rising disposable income and increasing awareness of the health benefits of air conditioning, the demand for air conditioners has been on the rise. According to a report by Statista, the Indian air conditioner market is expected to reach 20.3 million units by 2023. The demand for air conditioners is highest in metropolitan cities like Mumbai, Delhi, Bangalore, and Chennai.

Washing Machines:

Washing machines have become a necessity in modern-day households, especially in urban areas where there is a shortage of time and space. The demand for washing machines has been on the rise, driven by increasing urbanization and rising disposable income. According to a report by Ken Research, the Indian washing machine market is expected to grow at a CAGR of 3.6% during the forecast period 2021-2025. The demand for washing machines is highest in urban areas where there is a higher concentration of working professionals and nuclear families.

Microwave Ovens:

Microwave ovens have become an essential appliance in modern-day households, especially in urban areas. With the changing lifestyles and increasing demand for convenience food, the demand for microwave ovens has been on the rise. According to a report by Tech Sci Research, the Indian microwave oven market is expected to grow at a CAGR of 8.2% during the forecast period 2021-2025. The demand for microwave ovens is highest in urban areas, where there is a higher concentration of working professionals and nuclear families.

Water Purifiers:

Water purifiers have become an essential appliance in modern-day households, especially in areas where there is a shortage of clean drinking water. The demand for water purifiers has been on the rise, driven by increasing awareness of water-borne diseases and the need for safe drinking water. According to a report by IMARC Group, the Indian water purifier market is expected to reach 7.6 million units by 2025. The demand for water purifiers is highest in areas where there is a shortage of clean drinking water, such as rural and semi-urban areas.

The demand for household appliances in India has been on the rise, driven by various factors such as urbanization, rising disposable income, and changing lifestyles. The demand for household appliances is highest in urban areas, where there is a higher concentration of working professionals and nuclear families. However, there is also a growing demand for household appliances in rural and semi-urban areas, driven by increasing awareness and rising disposable income. As the Indian economy continues to grow, the demand for household appliances is expected to rise further in the coming years.

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