Marketing Manager

Duties & Responsibilities:

• Growth Leadership: Drive Direct-to-Consumer (DTC) growth through performance marketing, partnerships, and strategic initiatives.
• Digital Marketing Strategy: Develop and execute end-to-end digital marketing efforts, leveraging platforms like Facebook and Google.
• Agency Collaboration: Collaborate with agency partners to ensure effective campaign execution aligned with organizational goals.
• Performance Monitoring: Create comprehensive reporting mechanisms to optimize strategies based on consumer behaviour.
• Product and UX Collaboration: Collaborate with the Product team to enhance user experience and optimize product flows.
• Design and Creatives: Collaborate with design team to produce impactful marketing creatives and implement A/B testing.
• Brand Strategy: Develop comprehensive short and long-term brand strategies and value propositions.
• Go-to-Market Strategy: Translate brand strategy into actionable go-to-market plans.
• 360-Degree Campaigns: Design and execute brand campaigns for enhanced awareness and recognition.
• Customer-Centric Approach: Use customer insights to identify growth opportunities across the customer lifecycle.
• Timely Execution and Collaboration: Ensure timely execution of marketing efforts in collaboration with cross-functional teams.
• Strategy Development: Formulate marketing strategies aligned with business objectives.
• Demand Generation: Implement ABM, paid social, content, webinars, and email marketing to generate demand.
• Organic Traffic Growth: Drive organic traffic, inbound leads, and brand awareness.
• Content Excellence: Oversee content marketing activities, including thought leadership, blogs, webinars, and videos.
• Performance Marketing Oversight: Supervise performance marketing strategy and execution plan.
• Marketing Automation: Ensure seamless connectivity between marketing and sales activities.
• Data-Driven Analysis: Track and report key metrics including CAC, MQLs, conversion rates, and pipeline growth.
• Budget Management: Strategize, manage, and report on marketing budget.
• Team Leadership: Lead and motivate the marketing team for high performance.
• Stakeholder Engagement: Collaborate with co-founders, sales, and product management stakeholders.
• Marketplace Expertise: Conduct product and keyword research for organic and inorganic strategies.
• Marketplace Advertising Management: Oversee activities on marketplaces like Amazon and Flipkart Ads.
• PPC Campaign Strategy: Develop successful PPC strategies on platforms like Amazon Seller Central.
• Strategic Insights and Analysis: Provide insights on campaign performance and search trends.
• Performance Marketing Strategy: Develop marketplace performance strategy for acquisition and revenue growth.
• KPI Monitoring and Reporting: Regularly monitor and report KPIs, providing insights to senior leadership.
• Cross-Functional Collaboration: Collaborate with teams to define campaign objectives, audience, and messaging.
• Budget Optimization: Efficiently manage and optimize marketing budgets.
• Data-Driven Improvements: Use data analytics to enhance campaign performance and recommendations.

Duties & Responsibilities:

• Growth Leadership: Drive Direct-to-Consumer (DTC) growth through performance marketing, partnerships, and strategic initiatives.
• Digital Marketing Strategy: Develop and execute end-to-end digital marketing efforts, leveraging platforms like Facebook and Google.
• Agency Collaboration: Collaborate with agency partners to ensure effective campaign execution aligned with organizational goals.
• Performance Monitoring: Create comprehensive reporting mechanisms to optimize strategies based on consumer behaviour.
• Product and UX Collaboration: Collaborate with the Product team to enhance user experience and optimize product flows.
• Design and Creatives: Collaborate with design team to produce impactful marketing creatives and implement A/B testing.
• Brand Strategy: Develop comprehensive short and long-term brand strategies and value propositions.
• Go-to-Market Strategy: Translate brand strategy into actionable go-to-market plans.
• 360-Degree Campaigns: Design and execute brand campaigns for enhanced awareness and recognition.
• Customer-Centric Approach: Use customer insights to identify growth opportunities across the customer lifecycle.
• Timely Execution and Collaboration: Ensure timely execution of marketing efforts in collaboration with cross-functional teams.
• Strategy Development: Formulate marketing strategies aligned with business objectives.
• Demand Generation: Implement ABM, paid social, content, webinars, and email marketing to generate demand.
• Organic Traffic Growth: Drive organic traffic, inbound leads, and brand awareness.
• Content Excellence: Oversee content marketing activities, including thought leadership, blogs, webinars, and videos.
• Performance Marketing Oversight: Supervise performance marketing strategy and execution plan.
• Marketing Automation: Ensure seamless connectivity between marketing and sales activities.
• Data-Driven Analysis: Track and report key metrics including CAC, MQLs, conversion rates, and pipeline growth.
• Budget Management: Strategize, manage, and report on marketing budget.
• Team Leadership: Lead and motivate the marketing team for high performance.
• Stakeholder Engagement: Collaborate with co-founders, sales, and product management stakeholders.
• Marketplace Expertise: Conduct product and keyword research for organic and inorganic strategies.
• Marketplace Advertising Management: Oversee activities on marketplaces like Amazon and Flipkart Ads.
• PPC Campaign Strategy: Develop successful PPC strategies on platforms like Amazon Seller Central.
• Strategic Insights and Analysis: Provide insights on campaign performance and search trends.
• Performance Marketing Strategy: Develop marketplace performance strategy for acquisition and revenue growth.
• KPI Monitoring and Reporting: Regularly monitor and report KPIs, providing insights to senior leadership.
• Cross-Functional Collaboration: Collaborate with teams to define campaign objectives, audience, and messaging.
• Budget Optimization: Efficiently manage and optimize marketing budgets.
• Data-Driven Improvements: Use data analytics to enhance campaign performance and recommendations.