Consumer Durable Brands: How to Create Scalable and Profitable Trade-In Programs with Digi2L Consumer-Tech

In today’s world, sustainability has become an integral part of our lives, and consumers are increasingly looking for eco-friendly options. As a result, consumer durable brands are looking for innovative ways to provide sustainable options to their customers while generating more revenue. One such solution is to create a Trade-In / Exchange program using Digi2L consumer tech.
Digi2L is a platform that helps brands to increase revenue by leveraging resale while meeting customer expectations for sustainability. By incorporating Trade-In technology that identifies the worth of a pre-owned product, routes it to resellers with free door-step pick up and issues instant credit for it at the shop floor, brands can easily implement a new circular business model. This allows brands to efficiently take back a higher percentage of sellable items and increase market share, improving profitability.
Using Digi2L, brands can apply reverse logistics using tech-enabled pick-up and intelligent pricing to assign unique Digi2L ID, which can be tracked, offering 100% transparency to brands that can now invest and run programs around Re-commerce. This technology is a plug-and-play solution for easy roll-out at stores as well as e-commerce, making it easy for brands to adopt this circular business model.
One of the key benefits of using Digi2L is that every exchange inspires and engages with customers, leading to a more personalized customer experience. Digi2L’s composable tech platform can easily be deployed or integrated with existing channels to provide a true-to-brand experience for a seamless customer journey.
Implementing a Trade-In / Exchange program using Digi2L allows consumer durable brands to generate more revenue by leveraging resale and meeting customer expectations for sustainability. This circular business model not only benefits the brands but also contributes to a more sustainable future. So, why wait? Start your journey towards a sustainable future with Digi2L today!